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Mon, Sep 12


Location is TBD

Sales Advantage

To win in business, it is not about the sale. It’s about the relationship. By approaching your clients with the right attitude and focusing on their success as opposed to just your own, you will make a connection based on mutual respect and trust.

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Sales Advantage
Sales Advantage

Time & Location

Sep 12, 2022, 3:30 PM – 7:00 PM

Location is TBD

About the event

This interactive opportunity begins by focusing on those critical moments leading up to the sale. You will examine the manner in which you communicate with your customers, how you present yourself, and how you relate to the client’s specific needs. Each module of the course is interwoven with Dale Carnegie Training’s proven principles of success.

How it will help you

By mastering a relationship-based selling approach, you can offer your customers value they can’t find on the Internet: You! And you position yourself for long-term partnerships that bring positive outcomes for all parties. As a result, you can expect:

-Increased sales

-Cross-selling and upselling opportunities

-Proven success backed up with testimonials

-Ways to incorporate leading practices in virtual selling as well as in-person

-Greater customer loyalty, which equates to more repeat sales

-Lower costs of sales, as it is far less expensive to keep a current customer than acquire a new one

-Discovery of more opportunities for sales

-Better customer satisfaction by being better able to meet their wants and needs

-More effective prospecting

-More sharing of information between buyer and seller can lead to co-creation of value and innovation for the company in terms of new solutions

Learn how to FOSTER productive relationships built on reciprocal trust that comes from established credibility and a mutual understanding of value. These relationships happen when the seller can demonstrate a genuine comprehension of the client’s world—their real needs—based on asking powerful questions and listening skills that identify opportunities and challenges and uncover unknown or unexpressed requirements. In an environment where the seller can’t always win on price, it’s important to be focused on the real customer wants and needs that will ensure mutual success. Dale Carnegie's proprietary Sales Model and Process is adaptable within any sales culture and fits any salesperson’s style. You should treat sales like you treat other relationships. It’s give and take, with a heavy emphasis on give!

What You’ll Learn

You’ll learn to build credibility and rapport with your customers, to generate interest in your ideas, and to provide solutions that best fit your customer’s needs. Discover that a successful sales cycle requires planning and investigate planning techniques that work. You’ll observe ways to show commitment to your clients and receive commitment from them in return.

Why you want to learn it

Sales Advantage is the only course that gives you the critical skills necessary for making the sale. It teaches you the fundamentals, from your first encounter with your customer, to asking for the business. And it provides you with a logical process that, when followed, gives you the confidence that you need to close the deal!

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